Consumer buying behaviour essays
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Consumer buying behaviour essays
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- Consumer behavior is the process, when consumer buys, select and consumer goods and services for the satisfaction of their needs and wants.
- With the growth of e-commerce and television shopping channels, consumers have easy access to im-pulse purchasing opportunities, but little is known about this sudden, compelling, hedonically complex purchasing behavior in non-western cultures.
- Consumer buying behavior factors which affect a consumer's buying behavior includes social factors are those factors which are induced by other people with whom the consumer is in contact with by one way or the other and have affect on the consumers buying behavior.
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